Amazon Categories, Keywords and Tags

Today’s guest blogger is Uvi Poznansky, author of two children’s books and the newly released novel –Apart From Love. I met Uvi on Facebook and was quickly drawn to the valuable information that she so freely shares.  To follow is a recent blog post that I wanted to re-share with you.   Thanks Uvi for sharing with us, I’m sure our followers will find this useful!

As a writer or publisher, you get to choose Categories, Keywords and Tags for your book. How do you do it? For example, if you have published a Kindle edition of your book, select the book from your author Bookshelf, select the action Edit Book Details, and under Target Your Book to Customers, you will find the Add Categories button and the Search Keywords field. As for Tags, anyone can add a tag on your Amazon book page by typing into the Your Tags field.

Categories:
How many? Up to two per book.
How are they used? The categories you chose are listed at the bottom of your Amazon book page. In the past, Amazon allowed you to choose up to five of them, which is why some books have more than the allotted two. By choosing a category for your book, you are in fact choosing a browsing-path for readers, a path which consists of a hierarchy of sub-categories, indicating how your book can be searched and discovered. In the case of the paperback edition of my book, Apart From Love, I have just updated the categories as follows:
Books > Literature & Fiction > Drama > United States
Books > Literature & Fiction > Women’s Fiction > Contemporary Women

Keywords:
How many? Up to seven per book.
How are they used? You can assign phrases, as they can be more than a single word. For example I used terms like love triangle, alzheimer’s, family drama, father son relationship, mystery, forgiveness, guilt. Amazon uses these phrases in their search engine, in combination with words in your title, and your product description.

Tags:
How many? No limit.
How are they used? Tags are listed on a book’s product page under the heading Tag this product. They are designed by Amazon to help customers–in our case, readers–describe and find products. Anyone, not only the author, and not only the publisher, can add tags to a product page, and indicate that an existing tag is useful. Therefore, tags allow the book to be defined by your audience.

Hope this helps.

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About Uvi

Uvi Poznansky is a California-based author, poet and artist.

She earned her B. A. in Architecture and Town Planning from the Technion in Haifa, Israel. During her studies and in the years immediately following her graduation, she practiced with an innovative Architectural firm, taking a major part in the large-scale project, ‘Home for the Soldier’; a controversial design that sparked fierce public debate.

At the age of 25 Uvi moved to Troy, N.Y. with her husband and two children. Before long, she received a Fellowship grant and a Teaching Assistantship from the Architecture department at Rensselaer Polytechnic Institute, where she guided teams in a variety of design projects; and where she earned her M.A. in Architecture. Then, taking a sharp turn in her education, she earned her M.S. degree in Computer Science from the University of Michigan.

During the years she spent in advancing her career–first as an architect, and later as a software engineer, software team leader, software manager and a software consultant (with an emphasis on user interface for medical instruments devices)–she wrote and painted constantly, and exhibited in Israel and California. In addition, she taught art appreciation classes. Her versatile body of work can be seen online at uviart.com. It includes bronze and ceramic sculptures, oil and watercolor paintings, charcoal, pen and pencil drawings, and mixed media.

Uvi has published two children books, Jess and Wiggle and Now I Am Paper. For each one of these books, she has created an animation video. see Author Videos at the bottom of this page.

Apart From Love is her debut novel. Purchase the book

Follow her blog now!

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