Meet the Insider: Joe Joe Jones

Joseph “Joe Joe” Jones was born and raised in New Castle/Wilmington, Delaware. After becoming a convicted felon, doing a three year prison stint for drug trafficking. Upon release fighting with the temptations of the streets Mr. Jones took his urban street knowledge and turned it into an actual business (Street Knowledge Publishing). Mr. Jones teamed up with a childhood friend and prison inmate, Leondrei Prince, who had written a series of black urban books. Leondrei Prince became the first author of SKP with Bloody Money, inspired by the writings of African American author Donald Goines, taking the book game by storm. SKP has released over thirty books to date and has recently engaged an investment partner to finance its acquisitions. With a new line up of hungry freshmen writers and his existing authors that has sequels has something to prove. We are looking beyond books. We are turning all books into films, music soundtracks, e-books, audio books, and plays.” says Joe Joe Jones Ceo of SKP. With the use of his hard work and the internet, Jones has taken writers from the streets to the board room of the best publishing companies in America. Game recognizes game and Jones is on top of this new game. Jones has his ear to the street.
When he finds a talent he is able to make decisions that can change a writer s life. He gets stories that are hot topics on the streets. Jones writers write about the street level criminal masterminds unlike Charles Manson and Bernie Madoff. SKP is run very much like a 1980 s music label. Jones is giving deals to writers and is now working with investors to back companies that he has idjoejoeentified as an acquisition target. Joe Joe Jones is a savvy businessman, book store owner, distributor, and now author with his new street novel Scandalous Ties co-written with one of his hottest freshmen authors Jermaine “Ski” Buchanan which is a four book series that is about to drop this fall. He is also is wrapping up a solo book that he dedicated a lot of time into “Imaginary Freedom” which he feels that will change the game and wake up some young brothers out here that is struggling to survive the best way they know how.


What inspired you to launch your bookstore?

What really inspired me to launch my bookstore is for a launch pad for my books to get exposure. There are really no outlets for paperback books and as myself being independent I like to control my own destiny. Also give an outlet for other inspired authors to make away to make money. Books, music, clothing, and whatever anybody trying to promote and to make a living. This is about survival for young black entrepreneurs like myself.

Can readers purchase books from you online?

Yes readers can purchase my books and other independent books online under

What authors have you worked with and which ones you enjoy the most?

I’ve worked with Leondrei Prince, Kevin Bullock, Jimmy Dasaint, Gregory Garrett, Wasiim, Allysha Hamber, Parish Sherman, Sicily, Deja King, Eric Fleming, KD Harris, Divine G, Willie Dutch, Visa Rollack. I may be missing a few, but I would have to say I enjoyed working with Leondrei Prince the most he was the platform of how I got started with Bloody Money and forming Street Knowledge Publishing. I’m excited about all the new authors and new projects that we have up next for 2017.

What type of books do your customers enjoy most?

I have all kinds of customers of all genres. They enjoy the street lit, erotica, Christianity, history, Islamic, self-help, kids book. We have it all and it is all being sold evenly. I love it! Personally my favorite is the self-help and knowledge.

How do authors and publishers contact you for book signings and to pitch their books for placement in your stores?

Package your book with a press kit with flyers, posters, and book markers. Set up to do a signing. A lot of authors are lazy and don’t want to invest in their own project. My motto was and is I’m going to sale these units with you or without you. Create that buzz for yourself instead of depending on your publisher or bookstore.

What has been one of the challenges of running a bookstore?

The groundwork of getting the book store off the ground and finding the right people around you that you trust and make things happen like you would.

If you had any advice for future book sellers, what would it be?

Be creative and love what you do.. You have to promote and promote and promote. Lol!

Please share with us how authors can contact you via email and social media?

 Authors can contact me on and social media street knowledge book center on twitter, facebook, instagram, and snapchat

Keep your Heart and Mind Humble



Have you ever wanted to cuss somebody out because they said something to either put you down or your business down?  But you know deep down you can’t really buck back on them because you have to think about your reputation and your brand.  Those are the mistakes and regrets I made years ago when I found myself going back and forth with a whole bunch of authors and others on social media.  I was in the darkest place of my life and no one knew truly what I was going through.  I made soooo many enemies and even when I show my presence on somebody else’s Facebook page, they would talk about me to that person saying that they shouldn’t deal with me.  It’s ashamed that people will judge you based on actions without trying to get to know you.  What I did was my mistake and I brought it upon myself so yes I took full responsibility.  

But now since years have gone by and I’m getting better by not responding back to foolish people or situations, it has made it stress-free.  Sometimes it’s best that we don’t respond back, but to remain silent.  Even if we have to block certain people from social media or emails just to avoid those distractions, do what you got to do.  Some people would think I’m burning bridges or wrong for blocking people or cutting people off too quick, but for my sanity, I’m only doing what’s best for me!  Everyone handles distractions and negativity differently.  Whatever works for you, be yourself and do you!

Kill them with kindness without totally blowing your reputation or putting your brand on the line.  I am focused on re-branding myself as a person and building up my business.  It’s not easy because of the past people that I used to deal with on social media and I’m afraid that the new people I’m connected to or networking with may backfire.  So all I do is pray and continue to promote my magazine and recruiting new clients for my ads.  I can’t change what happened in the past and although I regret it, I have to live with it and move forward, because if I don’t, I will never be successful!

So remember the next time someone says something or does something that affects you, just remain silent and keep humble.  It’s not even worth the argument!

Just breathe and continue doing what you are doing!



Lil’ Woman on a Mission


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