Tag Archives: Marketing

Straight, No Chaser: Update Your Product Categories After You Publish To The Kindle Store

Having your books placed in the correct categories are extremely important.  Here are a few tips to make that happen in The Kindle Store. (This process can only be used after your book is live in their store.) To check the categories that your books are listed in, browse your Kindle Product Detail Page to the very bottom and look for the section that reads “Look for Similar Items by Category”.

 

  1.       Log into authorcentral. amazon.com
  2.       Go to the Contact US sections
  3.       Select “Update Information About Book”
  4.       Select “Browse Categories”
  5.       Select “I Want Browse Categories In The Product Details Section”
  6.       Select to communicate with Amazon by email or phone (I like email so that I have a record).
  7.       In the comment section, provide them with the ASIN number, the browse section to change from and the browse section to change to.
  8.       Submit your form and wait for a response.

This is DC Bookdiva, giving it to you Straight, No Chaser!amazoncentral

THE UPDATE and EMAIL RESPONSE FROM AMAZON

Regarding your request about the categories, because of previous updates in the category process we prefer publishers make changes to their own book categories to ensure they have full control and are able to make additional changes in the future.

You can ensure your book is added to “Kindle Store>Kindle eBooks>Literature & Fiction>Genre Fiction> Mystery & Thrillers>Crime” in the Kindle Store by assigning the following path in your KDP Bookshelf:

FICTION / Crime

These choices don’t match the website exactly because the options displayed in your Bookshelf are BISAC categories (Book Industry Standards and Communications), and the names shown on the website are Browse categories.

Keep in mind you’re able to choose up to two categories for KDP books. In order to change your book categories:

1. Log into your KDP account at https://kdp.amazon.com
2. Check the box to the left of the book, click “Actions” at the top left, and “Edit book details.”
3. Scroll down to “Target Your Book to Customers” and click “Add/Remove categories.”
4. Select relevant categories on the right side of the screen and confirm your choice to add or remove.
5. Click on “Save.”
6. Scroll down the page and click “Save and Continue,” which will take you to the “Rights & Pricing” section.
7. Check the box at the bottom of the screen to accept the Terms & Conditions, then click “Save and Publish.”

The updated categories should be reflected on the website within 72 hours.

For more information about choosing the best Browse Categories, visit: https://kdp.amazon.com/self-publishing/help?topicId=200652170

I hope this helps. Thanks for using Amazon KDP.

MY NEW QUESTIONS TO AMAZON

How are the categories being changed to something other than what we select for them if we are asked to provide them at upload?

BISAC numbers are affiliated with your ISBN numbers, Amazon uses in house assigned ASIN numbers. How is it that this information is affiliated with KDP titles on Amazon when they don’t require an ISBN number?

Why is the above information I shared still active on their site if the process has changed for submitting the request?

I will update you with a response shortly.  For now, follow the instructions that they have outlined and check back and update me if your book are showing in the correct category.  It was not until I did this a second time that they actually were placed in the requested sections.

Twitter…Tweeps…Tweeties…Oh My!!!

Twitter…Tweeps…Tweeties…Oh My!!!

By Guest Blogger Kisha Green

 

Today’s guest blogger is not new to the literary community; in fact, we stepped on the scene around the same time. She is a publisher, talk show host, and marketer. Armed with a wealth of information, you can learn a lot from Kisha Green. Be sure to join her Facebook group at http://www.facebook.com/literaryjewels. Twitter is a great marketing tool for authors and publishers, be sure to use it. Thanks for the great tips Kisha!

Ok let me first say that the creation of twitter was a godsend to me because I am so random at times and this social media site let’s me be just that and others actually want to follow my randomness.
What is Twitter you ask? Well according to PC Magazine it is —> A very popular instant messaging system that lets a person send brief text messages up to 140 characters in length to a list of followers. Launched in 2006, Twitter was designed as a social network to keep friends and colleagues informed throughout the day. However, it became widely used for commercial and political purposes to keep customers, voters and fans up-to-date as well as to encourage feedback.
After establishing a Twitter account at www.twitter.com, individuals can import their e-mail addresses as well as use the Twitter search to locate and invite people. Twitter messages (“tweets”) can be made public and sent to anyone requesting the feed, or they can be sent only to approved followers.
Messages can be sent and received via cellphone text messaging (SMS), the Twitter Web site or a third-party Twitter application. To follow a Twitter feed, the Twitter site and feed name become the URL; for example, Microsoft’s Twitter feed is www.twitter.com/microsoft and for an actual person the twitter feed would be www.twitter.com/kishagreen
What does all of this technical twitter stuff mean to you? Well it means that you can tell the whole world wide web what you ate,plan on eating or don’t want to eat. The beauty is that even though you think this is useless information it is actual relevant to your followers since they find you interesting.
Commonly used Twitter lingo
Followers
These are the people who “follow” your tweets. Every time you tweet these people automatically see it on their timeline whereas someone else who have to search and find you on Twitter. the same goes for the people you follow, their updates will appear on your timeline
Retweet (RT)
Twitter became a viral conduct when users initiated “retweeting,” which forwards tweets they get to their followers. People retweet to pass on worthwhile information, and the ease of retweeting can quickly build large audiences. This is the same as sharing on Facebook.
 Direct Messages (DMs)
Initially a one-way broadcast from writer to follower, this is not seen on your timeline this goes to one person’s inbox. Writers can send followers  a “direct message” (DM), and followers can do likewise. Followers can also delete the DMs they sent, making them disappear from the writer’s inbox.Please note: You cannot send DM’s to people who are not following you.
@ Signs 
When someone replies to a Twitter posting, they use their Twitter account name preceded by an @ sign; for example, “@KishaGreen” This is how you know someone is talking directly to you.
# Hashtags
A hashtag is a # prefix used to group tweets together. For example, people commenting about my online radio show would use #WritersLifeChats  in their postings (tweets) and all those messages could be viewed as a group by searching for #WritersLifeChats
Why should you tweet? Because it’s fun! Lol…Seriously because it is a way to reach any and everyone all at once as opposed to just saying it to the same people on Facebook. Meaning if you have 1700 friends on Facebook and you want to advertise or promote something you are limiting yourself to just those 1700 whereas Twitter let’s you tell the whole world wide web, well all of those with a Twitter account.
How do you tweet? Easy just say what is on your mind, good or bad but the trick is to keep it under 140 characters so this requires you to be clever yet creative. You can tweet from a computer,iPads (tablets) and cellphones.
Is Tweeting effective? According to Twitter there are over 200 million registered users but how many are active users that we don’t now yet.According to businessinsider there were 119 million Twitter accounts following one or more other accounts. Either way if your have a business to promote or a product to sell or in my case books to sell, Twitter is where we need to be to connect with a bunch of people for FREE!! Yes, I said free so I don’t know about you but that’s a  good enough reason for me.
I promote my radio show,author promo services and my books all on Twitter and have been more successful with it than on Facebook. How do I do this? Simply by tweeting all relevant info to them all. If there is someone I want to interview I tweet them and begin a rapport with them and then we exchange contact information and from there I arrange my interviews. For selling books I post pictures (twitpics) of my book cover along with purchasing URL’s. I then tweet about the most random things that to a complete stranger it is interesting and makes them want to follow me and eventually purchase my books. As  for my Author Promo Services, I am constantly tweeting pertinent literary information and those in the industry are interested and then later on utilize my services. I cannot lie, it does require time and effort but it is well worth it.
Examples
Book Tweet-> A Write Way to Love by @KishaGreen on Kindle for $2.99. One Click today! #ReadingIsSexy #GoodBook #Ebook
Author Promo Tweet-> Authors: Do you need help promoting your book? Let DivaBooksInc help YOU today. www.divabooksinconline.com #Promo #Books #Marketing
Radio Show Promo Tweet-> Writer’s Life Chats with @KishaGreen Mondays at 7pm
www.writerslifechats.com #literaryjewels #authorinterviews #writerslifechats
See how the hashtags are all relevant to all of my tweets BUT most importantly less than 140 characters.

Kisha Green is no stranger to the literary world. She is the well-informed and very knowledgeable publisher of DivaBooksInc.(www.divabooksinconline.com) author of many books under her imprint, including “And Even If I Did,” “If It Aint One Thing, It’s Another,” “Dear Mommy” and “Mental Seduction.” In 2007, Green was nominated Self-Published Author of the Year.

As the host of her own Blog Talk Radio show, “Writer’s Life Chats,” (www.writerslifechats.com)

Green is a senior writer and founder of the Writer’s Vibe (www.writers-vibe.com) a literary site to help promote artists. Kisha also participated in a panel discussion at a Rutgers University, where she sat with other authors and poets, speaking with students about the literary industry: publishing and writing books, the importance of investing in an editor, and the hardships up-and-coming authors may face.